Reenvisioning the visual identity of a universally beloved brand can be a daunting task. But when it comes to 7UP, we’re always open to shaking things up. Inspired by the citrusy soda’s feel-good ...
People are increasingly looking to add protein to their diets. Many on-the-go options target athletic performance, with products that are functional but forgettable. We’re reframing the category ...
Mirinda has always been about flavour and unapologetic fun. But in a crowded soda category, the brand lost clarity at shelf, relying too much on colour and logo while flavour became less immediate.
Pepsi is a brand in perpetual motion, and its 125-year history of meeting the moment meant it was time for its visual identity system to evolve once again. But how do you introduce the next era of an ...
Lay’s is beloved and nearly everywhere. But with consumers increasingly looking for products with no artificial colors and flavors, we knew Lay’s had a story it hadn’t yet told. A story of real ...
The new logo is built around the letter P, a nod to our heritage. But the P only reveals itself when the component parts are in place: Grains representing food, a splash symbolizing drinks, a green ...
New look, same bold, refreshing flavor. After 14 years as MTN DEW, the brand is turning over a new leaf and going back to its roots as Mountain Dew. We created a new visual identity that celebrates ...
Pepsi teams up with Knicks legend John Starks to introduce limited-edition championship can and ticket sweepstakes that gives Knicks fans a chance to see the team inside The Garden, as new fan ...
PURCHASE, N.Y. (October 2, 2026) – After a regular season packed with towering home runs and free Mountain Dew ® Baja Blast ® for fans nationwide, Mountain Dew ® Baja Blast ® has officially named ...
Learn more about how PepsiCo is using AI and regenerative agriculture to build a stronger, more resilient farming ecosystem that is more connected and better prepared for the future.
A new digital twin and virtual reality (VR) training platform gives operators a safer, faster way to learn best practices while significantly reducing waste and supporting farmer livelihoods and ...
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