Bite Into Glory reframes oral care as sporting equipment by supporting para-archer Kholidin’s mouth-draw technique.

Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.

AI agent observability should connect agent actions to customer state, interventions, campaign changes, and recovery so marketers can govern autonomous systems.

TikTok Ad Network opens to U.S. advertisers across nearly 400,000 apps, extending TikTok campaigns beyond the platform.

Southwest's Enter Airplane Mode campaign turns notification overload into Rapid Rewards points and a reason to book a break.

OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media ...

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...

Stagwell is retiring Assembly and building Stagwell Media around integrated media, commerce, data and its Machine OS AI layer ...

Omnicom Media is integrating Rembrand's AI in-content ad technology into its media workflow to make virtual placements easier ...

BCA pairs no na with a year-long myBCA campaign, connecting personal goals with its push for new users and app migration.

Panda Express is keeping Roblox and Fortnite active after brand-lift gains, shifting gaming from campaign bursts to a standing channel.

Buxton, Mind and Mo Farah use bright blue running laces and a Strava challenge to make difficult conversations easier to ...