A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in ...

Ad tech companies are worried about a more wide-reaching Apple crackdown.

Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

R1s will visit six cities this month, while ordinary Rivian EVs are getting a Halloween Mode software update. (Rivian) ...

Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.

Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to ...

Experts say Alo’s recent creator account takedowns are an early example of a problem that’s poised to become much bigger as more brands lean on AI to detect IP violations.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

AI is accelerating the evolution of the CMO role as companies adopt broader titles, such as chief growth and customer officers, reshaping responsibilities across marketing.

How have previous predictions about the industry held up? We’re tracking the progress of AI, agency structures and CMO ...