R1s will visit six cities this month, while ordinary Rivian EVs are getting a Halloween Mode software update. (Rivian) ...

Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

Hertz, Liquid Death and the Girl Scouts of the USA are among the brands trying to connect with pet owners, but marketers beware: consumers can spot inauthentic pet partnerships.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.

Consumers are caught in the middle of rapid innovation and skepticism. Ad Age and Harris Poll surveyed them on comfort with brand AI use.

Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.

Brands are preparing for a 2030 landscape where search, social, commerce, streaming and experiential increasingly blur together as AI and shifting consumer behavior reshape how people discover, engage ...

AI is accelerating the evolution of the CMO role as companies adopt broader titles, such as chief growth and customer officers, reshaping responsibilities across marketing.

How have previous predictions about the industry held up? We’re tracking the progress of AI, agency structures and CMO ...

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down ...