Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

The company, which first began testing ads in the US in February, rolled out a new visual ad format, new measurement tools, and new brand suitability capabilities for ChatGPT Ads around the conference ...

The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

Like it or not, the CMO role is getting rewritten. Many top marketers are facing new responsibilities and new expectations, all of which are reshaping the job description and, in some cases, the ...

Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.

Earlier in his career, Eric Ogbogu, a former NFL defensive end, was the face of Under Armour, fronting the brand’s iconic “Protect This House” campaign from the early aughts. Today, he’s worked there ...

The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.

Podcasting isn’t an experimental line item anymore. It’s a game changer. And as a game changer, many advertising playbooks may not have caught up to its power yet. Good thing there’s Audacy’s new ...