Some 41% of US ad buyers expect to increase spending on in-person and experiential marketing this year, according to IAB data ...
The news: Consumer pushback against personalized and real-time dynamic pricing continues to gain steam.
US retail leaders rank social commerce, like TikTok Shop and Instagram Shopping, among their top two holiday order drivers, ...
AI-powered search is reshaping how consumers discover products, and it's creating urgent monetization challenges for ...
Advertising Week New York 2026 kicked off on Monday, and EMARKETER is on the ground to hear everything from the latest CTV ...
Target and Chase are betting that the future of marketing won’t be purely digital. Instead, physical experiences, from retail ...
AI may be capable of extraordinary things, but for marketers, its biggest opportunity right now is decidedly less exciting.
Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER ...
The news: OpenAI plans to start testing more visual ads in ChatGPT later this month with an initial group of US advertisers, ...
The news: The FDA sent aesthetics drugmaker Evolus an untitled letter about Instagram posts that overstate how fully and quickly the prescription injectable Jeuveau works.
The news: Paramount closed its $110 billion acquisition of Warner Bros. Discovery, creating a new media giant called Skydance.
The news: The 2026 TikTok US Economic Impact Report highlights the platform’s role in driving discovery and visits for small ...
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