A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in ...

Tyler Turnbull is the global CEO of Omnicom’s McCann.

This month’s top work turned outdoor locations into functional creative, stretched cultural moments with fast-turn media and used physical products and experiences as distribution channels.

A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in the market.

Index investing transformed finance by favoring broad exposure over selection—marketers can drive growth by applying similar principles to reach more buyers and reduce costly exclusions.

Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

Join Ad Age Senior Editor Adrianne Pasquarelli for a small-group conversation with members of the 40 Under 40 Class of 2026 ...

R1s will visit six cities this month, while ordinary Rivian EVs are getting a Halloween Mode software update. (Rivian) ...

How SAP’s CMO markets complex AI to B2B buyers by speaking to the humans on the buying committee, and what she’s learned from running about 100 marketing AI pilots.

Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.

Consumers are caught in the middle of rapid innovation and skepticism. Ad Age and Harris Poll surveyed them on comfort with brand AI use.

Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.