Learn to interpret customer and campaign data, optimize digital performance and support analytics-driven marketing decisions in Brandeis Online’s Marketing Analytics master’s certificate program.

We can talk all we want about what multitouch attribution is, why you need it, and why—if you're not using marketing analytics already—you are falling behind, or at least not getting everything out of ...

Reporting that used to take 10 hours every week can now be finished in 20 minutes. The work was done not by engineers, but by ...

In the dynamic world of B2B marketing, creating compelling content that drives engagement and conversions is crucial. Two highly effective content types in this arena are case studies and whitepapers.

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...