SooLeader

Skydance mashes proven properties of Paramount and Warner Bros. into an uncertain Hollywood hybrid

Continuity will be the immediate emphasis for Skydance, the new entertainment giant created by Paramount's takeover of Warner ...
indianbroadcastingworld

Interactive Video, Pause Ads launched on Prime Video in India

Amazon Ads has announced the launch of Interactive Video Ads and Pause Ads on Prime Video in India, giving advertisers new ...

Bringing romance to Route 66: How Harlequin brought storytelling to America's most famous roadway

Brent Lewis, publisher of Harlequin, spoke with 12News all about the brand's "Romance on Route 66" campaign and how Harlequin ...
Mi3

Microdramas, macro ambitions: Fantastic Furniture, Are Media, Sydney Water and Tag test entertainment’s pull on brand, behaviour and ROI as YouTube builds for the bin…

Microdramas - or “verticals” or “microseries”, as Vertical Studios Australia co-founder, Rebecca Andrews describes the ...