Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. No two agencies are alike. Even if they seemingly offer the ...

Let's face it: The traditional marketing agency model is broken. As an agency owner, I can't blame brands for feeling frustrated. They're tired of agencies that seem to care more about their own ...

Max Finn and Jeremy Adams, co-founders of Unicorn Marketers, believe this model addresses a longstanding frustration among ...

The Big Four is becoming the Big Three with Omnicom’s deal for IPG, a watershed moment for advertising agencies. The acquisition, estimated to be valued at over $13 billion by various media reports, ...

Agencies are good at delivering what's measurable, but what's easy to measure and what moves your business forward are two different things.

As a CFO in the advertising industry, the one constant that I’ve come across is change. Maybe it’s a recency bias, but the past few years have been seemingly more volatile than at any point I can ...

The company-published resource examines ecommerce specialization, agency team structure and service scope, including the coordination of paid acquisition with lifecycle email and SMS.Venice, ...