"At ICON MarCom Group we believe the true value of an agency is defined by what it helps shape and grow," Firas Tirhi says.

TBWARAAD’s Priya Cima shares how the industry's organisations can evolve to nurture learning, agility and resilience in 2026.

The HAVAS Media Network's mandate comprises the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific, and ...

The year ahead is not about doing more experiential. It is about doing it with clarity, restraint and intent. In 2026, the ...

Initiative MENAT’s and Magna Global MENA’s Lara Arbid calls for agencies to fundamentally rethink capabilities, develop hybrid fluency and build scalable authenticity as the consolidation momentum ...

Reaching more than 65 per cent of Dubai’s population, The Helix network delivers an average of 60 million impressions per ...

Impact BBDO Group of Companies’ Ali Rez calls for a return to humanity while learning where to let the machines do the work ...

TBWARAAD's Santiago Cuesta shares his thoughts on campaigns from e&, Justlife and Tawuniya and more for this month's Private ...

BIG KAHUNA FILMS’ Eddy Rizk makes the case for smarter content production over speed, and the move to vertical and more ...

AMX Ventures’ Arun Mohan highlights the need to bridge the ‘agent gap’ and shares practical advice on multi-agent ...

HAVAS Middle East’s Naveen Chacko Mathews explains why data privacy is the foundation but ethical marketing is the multiplier ...

Platformance’s Waseem Afzal makes the case for outcome-led organisations that connect media, creative and commerce into one ...