When nostalgia works, it can be a powerful motivation for customers.

Subway has had a rough couple of years but is betting on nostalgia to bring loyal customers back to the sandwich counter.

If you’ve noticed your favorite restaurants remembering what you like to order, you’re not imagining it. Dining loyalty ...

The casual-dining chain believes it can use Cheesecake Rewards to get customers to add one or two extra visits a year. It’s ...

DALLAS--(BUSINESS WIRE)--Frontier (NASDAQ: FYBR): What we did: We launched our first-ever customer rewards program, “ForMe Rewards.” The app-based program gives Frontier customers free-and-easy access ...

The loyalty program disappeared two decades ago, but is back and gives customers a chance to earn free food and discounts.

Joining Tripadvisor Rewards is simple. All you have to do is download the Tripadvisor app, then create an account or log in ...

Sprouts Farmers Market has launched its Sprouts Rewards program in all Jacksonville locations. The loyalty program allows shoppers to earn points, get exclusive offers and receive personalized perks ...

There are dozens of large loyalty programs out there, from credit card rewards, to airline miles and hotel points, there's a lot to keep track of. Understanding the differences between all these ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Sure, reward points and perks are a nice cost of entry. But based ...