Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Product knowledge is a competency and customer service is a job role or function. While some customer service jobs don't require product knowledge, service employees in manufacturing, wholesale or ...

When you talk about customer service for any business, it acts as a backbone because consumers are attracted to any service if they are dealt with in a kind and passionate manner. If you wish to be a ...

There are some traits in your employees that are very hard to change. Training on personality, appearance and temper can challenge even the best of managers. You can, however, teach product knowledge ...

Not all departments within a company are created equal. While marketing, design and customer support are there to help out, the main driving force of a company is its sales department. And even though ...

Recent findings from Barnum Financial Group, as reported by Investment News, show a critical insight for financial advisors: 60% of adults would buy more financial products if only they understood ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. Google is updating the look of of its product-oriented knowledge ...