Paramount nabs 2 big hires as it looks to jump-start its streaming ads business

Paramount Skydance has poached a top ad exec from Amazon, Danielle Carney, to lead its US ads business.

Paramount Raids Amazon for Ad Sales Veteran Danielle Carney

Paramount Skydance wants to battle Amazon and Google for digital ad dollars. And to do so, it has lured one of Amazon’s top ...

Paramount Skydance Sees Q4 Loss Widen After TV Downturn Amid New Effort to Acquire Warner

Paramount Skydance, in the midst of pursuing a acquisition of Warner Bros, Discovery, saw downturns in revenue from TV ...
WGNO

Paramount to feature live ads during top UFC sports events

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...
Business Insider

A longtime Paramount exec is stepping down as David Ellison's company shakes up its ads leadership

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Paramount Appoints Helen Elliott As Ad Sales Director

Paramount Australia has appointed Helen Elliott to Queensland sales director ad sales. Reporting to general manager ad sales, Nick Bower, Elliott will be responsible for leading the Queensland ...

Paramount Brass Talk Film Studio’s ‘Rebuild Phase’ and Potential for New NFL Rights Deal

Paramount leaders talked film profitability and the prospect of new NFL TV rights deal but they avoided all questions about ...