Nooka, the zany accessories brand that makes watch-scented perfume and timepieces that resemble UFO dashboards, is introducing another curiosity into its repertoire: packaging you can eat out of.

It’s hard not to feel like a cartoon character from the future when you’re wearing Nooka’s newest watch, the Zayu. And yet, there’s something curiously satisfying about this version of the future. See ...

We talked with Matthew about his inspirations and what lies ahead for his brand. See our interview, pics of the store, and address below... Q&A WITH NOOKA FOUNDER, MATTHEW WALDMAN: In what ways do you ...

MANILA, Philippines - It is an oft-told anecdote: Matthew Waldman was staring at a wall clock one day and realized how difficult it would be to tell time for someone untrained to read conventional ...

Nooka Spaces is building backyard home office units that can be rented through a subscription plan. The renters can then "re-rent" the office units to local users on the Nooka marketplace app. Monthly ...

Nooka has a problem. The New York-based design house makes many things—t-shirts, belts, wallets, and even fragrances—but to the average person, the company is synonymous with quirky timepieces. So ...

“My mantra is about futurism, but even the word ‘futurism’ sounds old,” laments Matthew Waldman, founder of the design company Nooka, speaking inside his cramped office space in midtown. Gently, he ...

Nooka is one of my favorite watch brands. The creator, Matthew Waldman, originally worked for Seiko and then built his own company, creating a unique line of watches that depended on dots and gauges ...