Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

This video has been sponsored by Brave. Download Brave at to get started. Enter code UPFLIP at checkout for 25% off your first 3 months! You might know Eric Siu as a co-host of the Marketing School ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, ...

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...

Chief Marketing Officers in large law firms are increasingly going by a newer, longer title: CMBDO, or Chief Marketing and Business Development Officer. The CMBDO title may be a mouthful, but it ...