Erika Trautman is the CEO and co-founder Rapt Media. Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video (IV) is undoubtedly hot this year.

Opinions expressed by Entrepreneur contributors are their own. We all love a good story. It dates back to the Neanderthal days, when that species enjoyed sharing hunting tales and illustrating ...

We know that this is the age of content. In many ways brand marketers today are essentially content creators. Recent research has shown that 95% of marketers are now using or considering using a ...

Marketers want to provide more engaging content - but how? One approach is via interaction, or what Apester calls interactive content experiences. Barb shares one view of this emerging field - and how ...

With people online more than ever before, interactive content marketing is your best bet to boost engagement and grow your audience. Many savvy businesses have a content marketing strategy, so it’s ...

Safety in the workplace is important, but with everything else that’s going on, keeping an eye out for trouble is not something most people consider every minute of the day. Still, being aware of ...

Talking about customer engagement is one thing, actually delivering it is another. A recent Forbes Insights study, “Engagement in the Age of the Customer: Using Technology to Build Relationships,” ...