Google Ads adds beta data source integrations to conversion settings

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google pushes AI Max tool with in-app ads

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid ...

Google’s Ads Chief Details UCP Expansion, New AI Mode Ads

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...

Google Ads simplifies product campaign tracking

Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
Stacker on MSN

Your Google ads playbook won’t work for ChatGPT ads. Here’s what will.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.
Search Engine Roundtable

Google Ads Brand Linking Experiment

Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you "Link customers to brands," it reads. This was ...
9to5google

Google Search has ‘hide sponsored results’ button in new ad section design

Sponsored results in Google Search are getting less screen time with a new update that makes them much more obvious. Users will even be able to hide sponsored ads in Google Search. According to a blog ...