The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it ...

The World Federation of Advertisers (WFA) has closed the Global Alliance for Responsible Media (GARM) after Elon Musk’s X (née Twitter) filed a lawsuit alleging that its members had illegally colluded ...

Texas Attorney General Ken Paxton launched an investigation into a shadowy left-leaning advertising cabal over whether it participated in a “coordinated plan or conspiracy” to boycott “certain social ...

GARM describes its mission as "a cross-industry initiative established by the World Federation of Advertisers to address the challenge of harmful content on digital media platforms and its ...

It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and trade organization Ad Net Zero have spent the past year developing a framework for ...

The news that the Global Alliance for Responsible Marketing (GARM) shut its doors following legal pressure from X has touched off a fiery debate around the ethics of how our industry supports and ...

The Global Alliance for Responsible Media (GARM), a not-for-profit division of the World Federation of Advertisers (WFA) focused on implementing digital brand safety standards, has shut down, ...

A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform. “GARM is a small, ...

An ad non-profit is shutting down after a lawsuit from X but there will likely be consequences for Elon Musk's social media company. Credit: Jakub Porzycki/NurPhoto via Getty Images Just earlier this ...

The Global Alliance for the Responsible Media (GARM) is releasing guidelines to help the industry demonetise misinformation, control how media is placed around sensitive content, and establish brand ...