e.l.f. Beauty (ELF) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term. Over ...

The Consumer Staples group has plenty of great stocks, but investors should always be looking for companies that are outperforming their peers. Has e.l.f. Beauty (ELF) been one of those stocks this ...

Will Ferrell’s Elf is returning this year, but not in the sequel fans hoped for. The Christmas classic is returning with a new movie-related experience instead. The project will bring Buddy the Elf’s ...

"Elf" is a holiday staple, but fans who've seen it dozens of times may have missed these details. The costumes and North Pole characters are reminiscent of another classic holiday movie. Gimbels, the ...

Beauty (ELF) has an impressive earnings surprise history and currently possesses the right combination of the two key ...

Starting Nov. 14, 'The Elf Experience' will transform the venue HERO into an adventure that includes the North Pole and Gimbels.

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

It's beginning to feel a bit like Christmas, and for many of us that will mean making snow angels for two hours, then going ice skating, eating a whole roll of Tollhouse Cookiedough, followed by a ...

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

This as-told-to essay is based on a conversation with Christa Pitts, the co-CEO of the Lumistella Company, the manufacturing company for the Elf on the Shelf. It has been edited for length and clarity ...