(Ad) Planning and implementing can be daunting if you're unfamiliar with display advertising. But have no fear because we will discuss the ins and outs of display ads and uncover three common myths ...

Advertisers use advertorials and display advertisements to sell products and services. Advertorials typically take the form of a letter designed to sell the reader a product, while display ads contain ...

The report notes that online display advertising’s effectiveness is “substantially improved when it is paired with search engine marketing.” According to the study’s findings, 52 percent of Internet ...

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...

You might not think that this is a very big reinvention actually but the advertising world is finding it all pretty exciting. The basic problem is with display advertising, the type that a company ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. For many years, marketers have used both SEO and SEA to realize their business potentials.

Display ads are a type of digital advertising that uses visuals, usually images or videos, to promote a product or service. They are typically placed on websites and other digital platforms and are ...

Gilad de Vries of Outbrain this month wrote a guest post for Forbes that sang the praises of content marketing, while dismissing online display advertising as an inefficient, ineffective money-suck or ...

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

Brands may be pouring money back into online display advertising, but that doesn’t mean that display advertising works or won’t be replaced by something else in the next few years. Will it be social, ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io. In Will ...