We embrace the crazy. It is part of who we are. The marketing industry has caught on. This is, of course, how National Roller Coaster Day got invented. That’s much more extreme than toothpaste. Which ...

Primm Valley Casino Resorts celebrates National Roller Coaster Day with complimentary rides on the Desperado for Nevada residents on Monday. Primm invites guests to be kids again and enjoy a final ...

Hold onto your hats! The Desperado roller coaster at Buffalo Bill’s in Primm pulls riders 209 feet above ground before plummeting them back to earth. The ride, which lasts a little less than three ...

Roller coasters twist and turn. They loop and dive. They spin nearly out of control. And they scare the bejesus out of us. At least, some of them. Sometimes it's tough to tell which ones will and ...

In a month bereft of real holidays, August boasts a bunch of fake ones—my favorite being National Roller Coaster Day (August 16). And every major coaster in Southern Nevada is incentivizing your ...

Ever ridden on a roller coaster? Have you had your adrenaline pump up so high within you that you fell into a trance-like state and you screamed in exhilaration, to your full capacity? Roller coaster ...