A preview of the highly anticipated revamp of Nielsen's national TV measurement Big Data + panel service -- a combination of Nielsen's existing panel data plus data from streamers/pay TV distributors ...

NEW YORK — The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s ...

NEW YORK — With the start of the broadcast and football seasons this month, Nielsen is excitedly ready to provide the industry data based on enhanced Big Data + Panel methodology. For Nielsen, it is ...

The implementation of Nielsen’s Big Data + Panel ratings method has thrown a wrench in how TV viewership has been measured. And there is perhaps no television product that has been impacted more by ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...

Add Yahoo as a preferred source to see more of our stories on Google. Chris Smith/TheWrap/Nielsen Marking the latest iteration of TV ratings during the increasingly complicated and fragmented ...

It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...