No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

Jon Ferrara knows a thing or two about business relationships. He’s one of the pioneers of the CRM (Customer Relationship Management) software industry, having founded Goldmine in 1989 and selling it ...

Customer relationship management was originally devised as a way to optimize sales by gathering intelligence on customers and targeting them with tailored campaigns. However, as social media emerged ...

As business practices adapt, change, and develop over time, new terminology tends to get added to the standard business lexicon. A relatively recent addition is ‘customer relationship management’. Of ...

ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents. The software maker detailed ...

Your business has a lot of assets, but your customer relationships are among the most important. Strong customer relationships are predictive of a business that not only survives, but thrives. Your ...

Corporate or organizational culture is the overall atmosphere within a business that develops over time through vertical and horizontal communication and evolution of shared norms and values. Company ...

Opinions expressed by Entrepreneur contributors are their own. As a serial entrepreneur, I know firsthand how important it is to connect with customers. Building relationships is key to learning your ...

Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work ...

Opinions expressed by Entrepreneur contributors are their own. Our customers are one of our greatest assets. Without them, we’re simply just a person sitting next to a sidewalk with a bunch of cups of ...

Every contact center provider tells me that customer satisfaction scores (CSAT) matters, but every customer service interaction confirms the opposite. This observation caused me to write “CX Doesn’t ...