European sales of licensed merchandise and services rise 3.8% to $82.4 billion in 2025 Publishing, Sports, Food & Beverage and Gaming record double-digit increases across Europe LONDON, Oct. 06, 2026 ...

Day 2 of BLE featured a keynote on 25 years of Harry Potter and fireside chats with BBC Studios on 'Bluey' and Diageo on the ...

The beverage market has seen more non-alcohol brands embark on licensing partnerships with food and candy brands. Meanwhile, ...

Banijay Rights has announced new leadership for its licensing and merchandising and gaming and gambling divisions after ...

Xsolla, a global commerce company, today announced it will be at Brand Licensing Europe 2026 at ExCeL London, October 6 to 8, to show brand owners how to engage with video game players by creating ...

BANGALORE, India, May 28, 2025 /PRNewswire/ -- Brand Licensing Market is Segmented by Type (Apparels, Toys, Accessories, Home Decoration, Software/Video Games, Food and Beverage), by Application ...

If you are looking to grow your brand in a short period of time, brand licensing might be the way to go. It can be challenging to find the right licensing company and an agreement that keeps expansion ...

From competitive advantage to expanding overall marketing support or rolling out new product launches, many businesses have looked to brand licensing to extend their overall influence. While there are ...

Opinions expressed by Entrepreneur contributors are their own. Since the origination of brand licensing in the late 1920’s to early 1930’s with Steamboat Willy, licensing has grown at a unfettered ...

Not nearly enough, especially since licensing is a $270 billion-plus industry that provides brands an additional stream of revenue — in some cases serving as the primary income driver as well as a ...