According to CNET‘s Stephanie Olsen, Bellevue, Washington-based, BlueKai will unveil its new ad exchange on Monday. After raising a $3.1 million investment from Redpoint Ventures in Q1 of this year, ...

Oracle will acquire data services and technology company BlueKai for an estimated $350 to $400 million, bringing together one of the largest enterprise software companies with a market leading data ...

SAN FRANCISCO--(BUSINESS WIRE)-- Velti (NAS: VELT) , the leading global provider of mobile marketing and advertising technology, and BlueKai, today announced a mobile data partnership. As a result of ...

A struggle is underway to control the fuel of the Internet, the customer data that allows companies to make money from free content through advertising. "The most interesting thing going on in the ...

Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that's strategic for the software giant. Terms of the deal weren't disclosed, but ...

Oracle has signed an agreement to acquire BlueKai, a cloud-based big data platform that specializes in mobile marketing campaign personalization for online and offline campaigns by providing marketers ...

Oracle is buying its way toward dominance in the cloud-based marketing software arms race. Today it announced it will buy BlueKai, a company that helps marketers measure how well their ad campaigns ...

BlueKai and Optimizely will partner to create personalized Web site experiences for users. Marketers will be able to change anything on their Web site that they could have changed with Optimizely, but ...

Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile ...

BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed to be acquired by Oracle. Terms of the deal were not ...