It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

Every year, there’s one article more people ask me about than any other. Which is weird, because it has next to nothing to do with hockey. That would be this one, of course — the annual “bad ads” ...

New evidence that disruptive and disturbing ads drive players to abandon a game – and even quit it entirely – has the industry racing to find proactive ad quality solutions. Significantly, the ...