American Girl was launched in 1986 by educator and philanthropist Pleasant Rowland with a mission to bring history to life for children. In its 40 years, the brand has sold more than $40 million and ...

As American Girl turns 40, moms are passing down beloved dolls and hunting for vintage favorites. How their daughters play with them is out of their hands.

In celebration of American Girl’s 40th anniversary, TODAY’s Dylan Dreyer takes us inside the iconic NYC store for our series, Behind the Brand.

Playbill is thrilled to announce a partnership with American Girl, inviting fans and collectors to join in the celebration at the American Girl New York City location in Rockefeller Plaza. Memories ...