Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

As part of a“CMO Insight Series,” I’ve interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) ...

If you believe agile marketing is just a trend, it’s time to reconsider or you might get left behind. Agile marketing is a fresh way to manage marketing that speeds up how quickly it can adapt to ...

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Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Traditional caching fails to stop "thundering ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Given that my company sells an agile platform and has more than 5,000 ...

Simply applying a new methodology to your marketing practices is no guarantee that your marketers will magically become more effective and productive. Simply applying a new methodology to your ...

Opinions expressed by Entrepreneur contributors are their own. Some flavor of this conversation happens every single day: “We’d love to help you with your marketing efforts. We’ll go off and in XX ...