If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. No two agencies are alike. Even if they seemingly offer the ...

True Fit Marketing, a full-service marketing agency known for helping businesses navigate their marketing journey with strategy and heart, is excited to welcome Mark "Zig" Zigarovich to the team as ...

Max Finn and Jeremy Adams, co-founders of Unicorn Marketers, believe this model addresses a longstanding frustration among ...

Unicorn Marketers, which brings top growth marketing talent to brands, announced the release of its new "What Does an Ad Agency ...

The company-published resource examines ecommerce specialization, agency team structure and service scope, including the coordination of paid acquisition with lifecycle email and SMS.Venice, ...

As a CFO in the advertising industry, the one constant that I’ve come across is change. Maybe it’s a recency bias, but the past few years have been seemingly more volatile than at any point I can ...